I thought you’d like to know that we’ve enhanced our prod­uct and web­site with new pack­ag­ing and photography…I hope you love it!

In the mean time…Indulge in the at-home Spa Expe­ri­ence with­out the min­i­mal­ism! You deserve it, Sweet Diva!

Deli­cious and deca­dent, our bath and body col­lec­tion will drench your skin with the finest ingre­di­ents while intox­i­cat­ing your senses with our deli­cious Ital­ian inspired fragrances.

We are famous for our fab­u­lous girly gifts. The best part is they come with an empow­er­ing mes­sage for girls and women alike…Be true to your­self and your Diva Sisters!

I thought you might like to see a few behind the scene snap­shots of our 2011 prod­uct shoot.

It’s always a weight off my  mind when it starts and when it’s fin­ished. I have spent hours the last sev­eral years tak­ing my own shots and lots of money pay­ing pho­tog­ra­phers to take them for me..I can say that I am happy to part with some well earned dol­lars to have them done by a professional.

Experts agree, our newly updated Gelato is the bomb!

The experts being all the friends and fam­ily I could slather this delec­table con­coc­tion onto.

Gelato is one of the most divine expe­ri­ences you can par­take of in Italy. Gela­terie are on every street cor­ner, like Star­bucks, but way more fun. The frothy mounds of fresh creamy Gelato in a palette of  col­ors rang­ing from jewel tone berries, earthly mochas and cit­rus brights, they’re a sight to behold and devour with your eyes.

I never tire of tak­ing a peek and inhal­ing the sug­ary, fruity air swirling about the out­side of a Gelataria. There is always a sense of excite­ment inside from young and old alike…tourist or local.

By updat­ing our fra­grance to a delec­table coconut-mango, I think we have attained the same degree of yum­mi­ness as an actual scoop of the creamy ambrosia..well maybe the next best thing!

This new fra­grance will be updated and launched at Gift Mar­kets in Jan­u­ary and avail­able online in February.

There are few things in life that never change and one of them is, Yes, you ALWAYS bring a hostess/host gift to a party. It doesn’t mat­ter if the hostess/host is your fam­ily, best­friend or stranger. This doesn’t usu­ally apply to birth­day par­ties– but can. Let’s just stick to the Hol­i­days at hand here: Christ­mas and New Year’s.

First off,  3 DIVA DONT’S:

DON’T bring flow­ers. This causes stress for the host­ess to search for a vase and then find a place to set them. They may not go with her décor for the party and worst of all– you have just taken her away from her guests while she fixes your flow­ers. You are now her unfa­vorite guest.

DON’T bring wine that you expect to be opened and con­sumed. I love get­ting wine for a host­ess gift– but I hate it when the giver then reaches for a corkscrew to open. RUDE. You have just told the host­ess you don’t care about her plans, party or selec­tion of wine–if there is one.

DON’T make big deal about giv­ing the gift..oth­ers may be uncom­fort­able if they did not bring a gift. Make sure to tell them about this blog so they won’t make the same mis­take again.

Okay, now to the gifts…There are tons of spe­cialty stores that have fab­u­lous gifts — if you actu­ally remem­ber to buy them ahead of time.

Unlike Johnny Depp’s pirate Cap’n Jack Spar­row, parabens are not sexy.

Like Johnny Depp, they may just be made up to look like a band of  out­law rejects anx­ious to pil­lage and plun­der, when really they are just pretty boys underneath.

What does all this mean? What is a paraben? If you are adamantly against the use of parabens in your beauty prod­ucts or any other prod­ucts, I’m not about to try and change your mind here.

If you have been see­ing a lot of Paraben Free or Para-Free word­ing on prod­ucts lately and are won­der­ing what the big deal is about… I encour­age you to take a few min­utes to edu­cate your­self so you can make your own deci­sion. I won’t get too deep on you, but I will pro­vide sev­eral links to more enlight­ened and edu­cated peo­ple than yours truly.