If you’ve read anything about my La Dolce Diva Bath & Body company, then you know, I’m all about trying to pass on a positive message to our Divas- In- Training…I guess that has to apply to boys with cooties too.

Some family friends of my Diva-Girl Niece have started a fresh niche business that I wanted to tell you about.

Graphic designers, John and Danny Clavijo said “Enough with the negative!” and decided to do something about all the rude, crude and not-so-cool stuff they were seeing kids wear at schools, parks, shopping malls… you name it.

Something positive needed to be done. So they did it.

“Random Positive Messages” (RPM) featuring stylish graphic tees designed for kids (ages 8-12 a.k.a. “Generation Z”) and in support of parents trying to teach the right things.

“Positively Charged!” is the official slogan for RPM tees. It represents the spirit of the product well considering the partners determined that each and every design must answer affirmative to the question, “is it positive?”

“We fully realize there are a lot of tee shirt products out there. We are aiming to give RPM shirts a purpose – to serve as a simple reminder for the wearer and the those around him/her to THINK POSITIVE”, says Danny, “after all, where else can you find a shirt that says things like “RESPECT for others… I owe it, I show it, I’m never above or below it.”

The messages are intended to support parents, teachers, coaches and youth leaders…(I think they forgot Aunties, I’ll be speaking to them about this.)

“Our goal is to create shirts that kids will see as cool and stylish to wear, and that parents will feel good about buying,” commented John Clavijo, “because it supports what they try to impress upon their children daily.”

While soft, colorful and eye-grabbing, the RPM tee shirts display inspiring and encouraging messages based on positive values such as respect, kindness, manners, optimism and “The Golden Rule”.

The unique and diverse designs developed by a group of talented and award winning graphic artists, are printed on 100% ringspun cotton tees that provide an ultra soft, ultra comfortable feel.

Available at RPM’s web store, www.wearrpm.com, the shirts come in a variety of colors and catch-phrases and are available in both youth and adult sizes.  Prices for shirts range from $18 – $22.

What do you think? Actions speak louder than words. Send a postive message!

This entry was posted on Monday, August 17th, 2009 at 4:02 pm and is filed under critiques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.