Pro­nounce Firenze, Fi·renze (fē ren′dze):
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Our Bella Div­ina col­lec­tion is inspired by the flow­ers of Italy. We have cho­sen four of the most pop­u­lar regions or cities of Italy that range from the canals of Venice to the cliffs of Palermo. Surely, you will find a des­ti­na­tion that suits your Diva senses and sensibilities.

On each label there is un po’ (a lit­tle bit) about the flower and how it is sig­nif­i­cant to the city.

Let’s start with Firenze.

Wow. There is so much I want to share. I shall restrain myself, oth­er­wise, this will be one long stream-of-consciousness post that no one could fol­low.

Firenze is tha cap­i­tal of Tus­cany. Firenze means Flo­rence in Ital­ian; Flo­ren­tia in Latin. By both def­i­n­i­tions, Firenze means flour­ish. Flour­ish, it did.

Flo­rence is rec­og­nized as the cra­dle of the Renais­sance. The area of Flo­rence has pro­duced such nota­bles as Dante, Michae­lan­gelo, Da Vinci and Brunelleschi and Galileo, to men­tion a few.

There is also one rul­ing fam­ily that dom­i­nates Flo­ren­tine and Ital­ian his­tory, the Medicis. There is one woman that is a stand out in the Medici fam­ily his­tory, Cate­rina de’ Medici. She mar­ried King Henri of France and bore 10 chil­dren, 3 to become Kings of France. Upon her mar­riage to the french King, she left Flo­rence and brought with her many  artists, poets, dancers, a per­sonal Ital­ian chef and even her own per­fumer, Rene de Flo­rentin. Yes, the French can trace their great per­fume indus­try back to the Ital­ians and one item of cloth­ing: Scented Gloves.

Although Cather­ine was not con­sid­ered beau­ti­ful, she was known to have beau­ti­ful hands, of which, she was very proud. She kept them soft by wear­ing opera gloves. Aside from mask­ing the cur­ing process, the scented gloves also served the pur­pose of hav­ing some­thing nice to smell as your hand cov­ered your nose when cross­ing the less than san­i­tary streets of Paris.

Due to the tan­ning process, leather, in gen­eral, did not smell too good. So, they needed per­fum­ing. In fact, today, the smell of leather isn’t actual leather at all. It  is the re-odorized smell we have come to iden­tify as “leather.” Rene was the first per­fumer to open up shop in Paris and soon every­one was flock­ing to his door for per­fumes and scented goods.

The most pop­u­lar fra­grance was  wood­bine, a fra­grant hon­ey­suckle flower; every­one in Flo­rence wore it. Ele­gantly trumpet-shaped and sweet smelling, espe­cially at night, the hon­ey­suckle blos­som was both com­mon and spe­cial — like some of the most pre­cious things in life, a spring day, good friends, the per­fect glass of vino.…a honeysuckle-scented breeze.

We hope you enjoy the essence of Italy: Firenze Col­lec­tion:
Body Lotion, Body Wash, Body But­ter, Body Pol­ish, Lip Care, Bath Milk,
Gifts and Trav­els sets.