As La Dolce Diva, I gen­er­ally try to keep things upbeat and all about the Sweet Life.
But, L’ Aquila, a small his­toric, ancient town in Cen­tral Italy, approx­i­mately 60 miles out­side of Rome, is now in ruins due to the dev­as­tat­ing earth­quake it suf­fered on Mon­day morning.

This dis­as­ter made me pause that, as a per­son who takes so much joy from the his­tory and the peo­ple of Italy, I needed to reach out and help.

With at least 270 dead, 1500 injured and over 25,000 home­less, count­less lives have been and will be touched by this tragedy.

In an effort to help, for the month of April, La Dolce Diva is donat­ing 25% of all sales based on full retail value from our online store. Funds will be con­tributed to the Red Cross with the funds being directed to help with the relief of the earth­quake vic­tims in Italy.

Unbe­liev­able pic­tures of the dev­as­ta­tion can be seen at The Boston Globe.

As we are expe­ri­enc­ing some dif­fi­cult finan­cial times here in the United States, in order  to help you with your con­tri­bu­tion, La Dolce Diva is offer­ing you a 15% dis­count, unlim­ited use through April, on all bath and body products.

Enter RED CROSS in the promo box upon checkout.

You may read more about the Ital­ian Red Cross efforts or donate directly to the Inter­na­tional Relief Fund at the Amer­i­can Red Cross website.

Thank you for your time and contribution.

Sin­cerely,

La Dolce Diva, Inc.

UPDATE:  Thank you for your sup­port. We were able to make a nice con­tri­bu­tion to the L’Aquila fund and mailed it it this week.